Piotr Zelt in the Krakus sausage campaign.

The Krakus brand has launched a new campaign promoting sausages with actor Piotr Zelt. This is the second edition of the campaign on the "Master and Disciple" platform.

- The first version of the "Master and Student" platform in the Szynka Eksportowa campaign brought good results. We believe that the continuation of the communication developed with FCB&theMilkman will, in the long run, increase the brand's awareness and image indicators, which will translate into sales - Marta KoƂowerzo, senior manager for .category. - We created the second advertisement in the series for our client, the Krakus brand, on the "Master and Student" communication platform. We use the same acting duo and creative approach to coherently present the product portfolio and brand image - Jan Zagrodzki, managing director.

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