Śliwka Nałęczowska started with new communication platform.

The Śliwka Nałęczowska (Colian) brand has launched a new image campaign by the FCB&theMilkman agency. Its aim is to refresh the brand's image and present three dimensions of experiences that can be experienced while enjoying a chocolate delicacy.

- We decided to use the ASMR phenomenon to show the emotions that accompany the consumption of Śliwka Nałęczowska pralines. We showed crunchy chocolate, delicious cream and, most importantly, juicy plum. The whole thing was enriched with beautiful shots, sounds and the velvety voice of the narrator. We didn't use any background music. We believe that these measures will stand out from the crowd of advertisements - says Jan Zagrodzki, managing director of FCB&theMilkman.

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