Client: Auschwitz Museum

Media: Direct Marketing, Online, PR

Remember – an app to correct memory errors

For years global media have been using the erroneous phrase “Polish death camps” when referring to Hitler‘s death camps in occupied Poland. The Auschwitz Museum wanted to stop the media from repeating this mistake. That’s why we sent to journalist worldwide the simple plug-in for their text editor – the one that highlights and correct this mistake in every future article and piece of news, preventing it from spreading right at every keyboard’s tap.


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