Client: Purox, Clovin S.A.
Media: TV, Online
Purox. L-day.
Laundry. As exciting as paying taxes. Your everyday chore.
In your whole life you’ll do the laundry on average 17 000 times.
And whether you think about it or not, whatever you do today, you have to do the laundry.
No matter if you are a president of a country or a mom. A nun or a black character.
We all do the laundry. Not only smiling moms we usually see in laundry ads.
That’s why we created a campaign to save us all everyday stains, strains and money.
A 60 s yt video about laundry that 95% of viewers watched till 56 s.
Probably more than those to remember to take wet laundry out of washing machine.
Not bad for a laundry ad.
And Purox volume share on the market went up before the start of the campaign to now by whooping 453%.
In your whole life you’ll do the laundry on average 17 000 times.
Laundry. As exciting as paying taxes. Your everyday chore.
In your whole life you’ll do the laundry on average 17 000 times.
And whether you think about it or not, whatever you do today, you have to do the laundry.
No matter if you are a president of a country or a mom. A nun or a black character.
We all do the laundry. Not only smiling moms we usually see in laundry ads.
That’s why we created a campaign to save us all everyday stains, strains and money.
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2020/2021 Global Network of the Year
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2020 Global Agency of the Year
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2020 & 2019 A-List & 2020 Best Places to Work
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2020 Top Global Creative Network
