Client: Prima Coffee, Douwe Egberts

Media: TV

Thank-You Parcels –25 years of human solidarity

For its 25th anniversary, Prima coffee started an unprecedented movement of gratitude. Joining the celebration of 25 years of freedom in Poland, Prima brought back memories of the biggest solidarity act in the history - 30 million coffee-smelling aid parcels sent to Poland from the world in the times of Martial Law. 25 years later it was time to give back. The parcels smelling of coffee once again travelled the world – this time to thank the unsung heroes of that time.


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