Client: Prima Coffee, Douwe Egberts

Thank-You Parcels –25 years of human solidarity

For its 25th anniversary, Prima coffee started an unprecedented movement of gratitude. Joining the celebration of 25 years of freedom in Poland, Prima brought back memories of the biggest solidarity act in the history - 30 million coffee-smelling aid parcels sent to Poland from the world in the times of Martial Law. 25 years later it was time to give back. The parcels smelling of coffee once again travelled the world – this time to thank the unsung heroes of that time.

Awards

  • Cannes Lions Media Bronze
    Cannes Lions PR finalist

  • 2020/2021 Global Network of the Year

  • 2020 Global Agency of the Year

  • 2020 & 2019 A-List & 2020 Best Places to Work

  • 2020 Top Global Creative Network